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Seereal

2018 European Holographic Display New Product Innovation Award conferred to SeeReal Technologies

SeeReal Technologies recently received the „2018 European Holographic Display New Product Innovation Award“. Below some information about Frost & Sullivan’s research is shown. The gallery at the end shows some pictures from the ceremony.

Frost & Sullivan has noted that multiple patents relating to holographic displays have been filed in the past few years, demonstrating the many research and development initiatives in this space. In addition to the potential benefits of this 3-D imaging technology to automotive, consumer electronics, healthcare, and retail/commercial applications, educators may also find holographic displays as the ultimate visual aid in teaching. By developing its novel sub-hologram technology to give its holographic displays unlimited depth range with high resolution while preventing eye fatigue, SeeReal Technologies S.A. has earned Frost & Sullivan’s 2018 European New Product Innovation Award in holographic displays.

Industrie Challenges

Frost & Sullivan research shows that there are immense growth opportunities for screenless displays, including holographic displays that use the diffraction of light to create three-dimensional images.1 These opportunities are being created by advances in
wireless communication and navigation, the miniaturization of electronic components, and the adoption of smart devices in various industries.
In the automotive sphere, original equipment manufacturers are testing interactive 3-D holographic displays integrated with gesture recognition and motion control inside vehicle cabins to enhance driving safety. Frost & Sullivan expects the next generation of
smartphones to provide 3-D holographic images, in addition to their use in virtual and immersive entertainment and gaming. Surgeons will one day rely on 3-D holographic displays to guide procedures and clinical diagnostics, and enable 360-degree viewability.
Retailers can use holographic imaging to create interactive product displays and immersive video advertisements.
However, two major challenges are slowing the adoption of holographic displays. The classic stereoscopic technique of creating 3-D images provides one 2-D view for the left eye and one for the right eye, which cannot deliver all the depth cues to human vision, as shown in the exhibit below. Compressing 3-D depth prevents proper scaling of 3-D images, limiting depth perception, and removes needed 3-D cues that cause eye fatigue or discomfort for many people—one of the reasons that 3-D movies had a short life span in the 1950s.

New Product Attributes and Customer Impact

SeeReal Technologies S.A. of Munsbach, Luxembourg, developed a 3-D holographic imaging technology that combines phase-modulating display hardware and interference-based light modulation to reconstruct 3-D scenes in real 3-D space. The company has designed its holographic display technology to generate the same information for the human eyes that a natural 3-D scene would generate. SeeReal’s technology generates all the visual depth cues to provide unlimited 3-D depth and prevent the eye fatigue and headaches experienced by many 3-D observers, as illustrated in the exhibit above.

About Frost & Sullivan

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